As pressure builds to move away from plastic, new materials are increasingly marketed as the answer - bioplastics, compostables, plant-based alternatives.
The promise is appealing but is the reality a little more complex?
Many of these materials rely on specialised processing, tightly controlled conditions, or ideal consumer behaviour to be recovered correctly. In practice, those systems don’t exist at scale.
Without them, so-called sustainable packaging is difficult to recycle, often ends up in landfill, or contaminates established recycling streams, which makes it think? Is this undermining the very outcomes it claimed to deliver?
That’s where aluminium doesn’t rely on future fixes as the system exists.
It already operates within established recycling systems and can be recycled repeatedly without losing quality or value. That’s what consistency sets aluminium apart and makes it one of the few materials capable of supporting a genuinely circular model today.
At Recorp, we manufacture aluminium beverage cans for brands that want packaging decisions grounded in reality, not green-washing language. Aluminium delivers on performance, protects product quality, and keeps valuable material in circulation, cycle after cycle, infinitely.
This commitment is reflected in innovations like our ReCan85. Made with 85% recycled aluminium, it contains more recycled content than any other can in the world, with every bit of aluminium sourced from cans collected within kerbside recycling, showing a true closed-loop system.
Innovation in packaging isn’t about chasing the newest material.
It’s about backing systems that work - reliably, repeatedly, and at scale.
Explore our full range on our website, today.